The Satisfyer Connect app from the German sextoy brand Satisfyer already caught the attention of many press members at this year’s edition of the Consumer Electronics Show (CES). At the current AVN in Las Vegas, the prestige project of the Germans is now the focus of the interest of the entire industry. Will the Bielefeld-based company revolutionize the market with smart sex toys?
For years, the German sex toy manufacturer and online retailer Eis.de has been making a huge effort to become the leading global sex toy company with its own sex toy brand Satisfyer. Technology, marketing, product and budget are all in place for a worldwide marketing breakthrough. Now the company also has a revolutionary app that could fundamentally change the market for smart sex toys.
Once again Satisfyer presents itself – as it did two years ago at VENUS Berlin – as one of the main sponsors of the AVN, one of the most important adult fairs in the USA.
Megwyn White is the company’s US Head of Communications. She says: »We’re very proud to be sponsoring AVN again this year! As a leader within the sexual wellness market, we have helped to pioneer a shift within our industry’s evolution. Satisfyer continues to set the tone that sex care is for everyone regardless of their skill level, socio-economic background, age, gender or sexual preference.«
She adds: »While Satisfyer has received widespread praise for our collection, we’re here to show how the legacy of our technology has evolved into our newest launch: Satisfyer Connect, an app that brings the sexual wellness experience to a new level. We look forward to partnering with AVN to catalyze another historic shift within the market as well as generate even more community support as we venture into another year of continued success!«
Satisfyer Connect was introduced at CES in Las Vegas. It works with all major app stores and systems. Commenting on the upcoming AVN show, White said: »We’re very excited to be offering live demonstrations to highlight the many features of our high-touch app, including motion sensing, haptic programming, and sound-responsive features. The app has been created for newly designed products, which will encompass some of our original technology, including our proprietary air pressure wave clitoral stimulators, vibes, couples devices and strengthening balls – just to name a few. With our commitment to accessible pricing for the highest quality designs, we will continue to add a large range of app-compatible products throughout the course of the year at no additional cost to our consumers.«
In addition to the already widely known clitoral stimulators, Satisfyer also ventured into the men’s toy market two years ago. Satisfyer for men was introduced at VENUS Berlin with porn star Rocco Siffredi. Meanwhile, the manufacturer’s product range includes all conceivable products in the sextoy market.
Not only in Germany the brand Satisfyer is among the bestsellers in the industry. The sex toy brand by Eis.de also achieved great success in the USA. Ann Houlian, CEO of the online retailer CNV says about the products of the Germans: »The Satisfyer products have met the consumer sweet spot of price to quality. Couple that with excellent customer reviews and Satisfyer stays in the top-selling product category. We’re pleased to carry all of the Satisfyer line and will add new items as they become available for shipping.«
In addition to the app, Satisfyer is introducing other new products at the AVN Novelty Expo. These include the new massage wand Wand-er. Besides that, the Spinnator also makes its debut. The device is a clitoris stimulator and looks like an ice cream cone. Finally, there are also numerous mini-vibrators on offer to round off the portfolio.
The big launch in the USA is part of the million-dollar advertising campaign to establish the brand in the USA. For example, the company has cooperated with the influential women’s magazine Elle and has given subscribers to the magazine a Satsifyer Pro Traveler as a free gift in the April 2019 issue.
The promotion was a complete success from the manufacturer’s point of view: »This unique experience is a novel concept for the receivers of the subscription box and for the givers, Elle and Satisfyer. The first feedback confirmed that this operation was incredibly successful.«
By taking over the usage rights of the Penthouse brand for the sextoy market, Eis has also secured a valuable partner brand with many years of market recognition. In addition to the brand rights, the company was also able to secure the exclusive supply rights for the worldwide Penthouse stores.
The company will grow massively in 2020. The product range will be expanded to include lingerie, hygiene products and other toys.
According to Jerome Bensimon of Satisyer, the company has basically just started: »We will continue to explore similar campaigns in the future, and will be selective at choosing brands that align with our mission.«