The German manufacturer of E-Stim-Toys Mystim has restructured its distribution in the United Kingdom. From now on the distributor Playharda Wholesale will take over the sales of the electro-sex expert.
One of the big specialists on the market for electrostimulation is the German sextoy company Mystim. It was founded in Mömbris and is now a global market leader in the high-end market for electrotoys. Originally, Mystim was a spin-off of a medical technology company that specialized in electrostimulation devices for therapeutic purposes. Christoph Hofmann, co-founder of the medical company, realized that electro stimulation also had enormous potential in the sex toy market. So he came up with the brilliant idea of developing his own brand and marketing it worldwide.
Together with Jessica Hofman, he built the company into a global brand. Although there had been a fan community for electro sex before, it was mostly limited to the world of BDSM and for many it was a rather unfamiliar and hard-to-explore terrain.
Now the VENUS exhibitor has reorganized its sales structure in Great Britain. With Playharda Wholesale, the Germans have found an experienced partner for the market that will soon be dominated by the immense complexities created by Brexit.
The British distributor is enthusiastic about the premium products of the Germans. »Attention to detail is a key feature of MyStim products, and customers are always thrilled to receive their order. Opening up the packaging is an experience, and we’re pleased to be bringing this experience to retailers and their customers in the U.K.«
For the British, it is clear that Mystim is an excellent addition to the distributor’s product range. The products are clearly positioned in the premium range: »This luxury brand is a perfect fit in almost every sector of the market, from high-end, boutique stores to hardcore BDSM retailers, and we’re thrilled to be the new U.K. distributor for this exciting range of products.«
The German company is a leader in electrosex and electrostimulation. The high quality products, as well as the corresponding accessories for controlling the electrical impulses, have long been among the most sought-after toys for fans of this special form of sexual pleasure. The company also has a bestseller in the area of chastity cages for men: the Public Enemy No. 1, one of the most elegant products in this category.
In the beginning, the products were mostly made of metal, but since 2011 Mystim has also been offering electric toys with conductive silicone. This made design-conscious products possible and nothing more stood in the way of expanding the business into the mainstream.
You can find the complete product range of Mystim at Playharda here. The website of Mystim can be reached via this link. The VENUS interviews conducted on the occasion of the company’s presence at VENUS 2018 and 2019 with the two managing directors of the company can be found here and here.