Robert Hutchins reports for Licensing.Biz: »Lovehoney has unveiled its latest collaboration, this time developing a range of adult pleasure toys inspired by the US comedy series Broad City. The new range marks the first time that Lovehoney has partnered with a TV show, having seen success with Motorhead, Tokidoki and Fifty Shades of Grey lines in the past.
The new range marks the first time that Lovehoney has partnered with a TV show, having seen success with Motorhead, Tokidoki and Fifty Shades of Grey lines in the past.
Broad City is an odd couple comedy about two best friends navigating their 20s in New York City. The show is noted for its frank and funny portrayal of sex, and has featured many sex toys.
Lovehoney says its range of irreverent, colourful items will appeal to Broad City’s extensive fan base as well as first time users.
Neal Slateford, Lovehoney co-founder, said: “For us working with a show of Broad City’s calibre was a no-brainer and we’re delighted to be working with Comedy Central.
“The range perfectly encapsulates what the show is all about: fun and energy. We are delighted with how the products represent Abi and Llana’s humour, with each item harking back to hilarious episodes in the girls’ lives.”
Steve Raizes, SVP consumer products for Viacom’s Global Entertainment group, added: “Comedy Central is thrilled to team up with Lovehoney on this collection. We are excited to being these innovative and high quality products to fans of the show.«