Sex store franchise Adam & Eve invited their franchise owners to an annual meeting in Houston to showcase new strategies, partnerships and products.
The week started out with informative seminars and a roadmap for the weeklong presentations. The event is also an opportunity for franchisees and franchise operators to exchange experiences and strategies with each other. The first days was mainly dedicated to marketing and advertising.
Adam & Eve hired Pure Silver Creative to explain to attendees the tools and strategies the company has developed for its franchisees to get more sales in their specific stores. A wide array of SEO, coupons, gifts and marketing material was presented.
The press and media relations of Adam & Eve were introduced by former news anchor Keri Bonfili who is now the content strategist at the store chain. She said: »It’s about building relationships. PR boosts trust and your reputation as experts.« She is not only responsible for media relations of the parent company and brand but also for individual stores. She explained that five key ingredients make a successful PR strategy: timing, significance, proximity, prominence and human interest.
Chad Jenny, the national business consultant for Adam & Eve, talked about a new private label deal with S.O.S. Distribution. Under the agreement, S.O.S. Distribution will supply four new brands focusing on sex enhancement. These brands will exclusively be offered through Adam & Eve. Franchisees selling these products will be part of a SPIF (Sales Performance Incentive Fund).
Lunch was followed by a fashion show featuring lingerie and individual meetings among vendors and buyers. Among the vendors were Curve Novelties, Pipedream Products, pjur and ElectricDistro.