The PR-savvy porn site xHamster created a fund for female filmmakers in an effort to get more content for its »Porn for Women« category.
xHamster announced a program intended to support female porn producers and filmmakers. The budget set up by xHamster doesn’t sound like much, it is $25,000 but the company seems confident that the awards and grants will entice enough interest to make an impact.
Alex Hawkins, xHamster’s vice president, said: »Over the past few years, we’ve seen the number of women coming to our site skyrocket. Women make up more than a quarter of our fans but 95 percent of production is intended for a male audience. We want to launch a revolution in content made by and for women, and we want to see it on xHamster.«
He added that individual awards and grants will range between $500 and $10,000. Productions of all sizes are eligible. Small amateur clips will take part in a monthly competition.
xHamster will also offer support financing for production companies and might act as a co-producer. The copyright will remain with the producers.
Submissions to xHamster will be judged by a panel of female directors, journalists, performers and staff members.
Hawkins added: »We’re hoping to see strong Porn for Women submissions at every level of production, from homemade phone clips to sex tapes to large-scale productions. We’re hoping to use this fund to help better understand what women respond to while giving them the financial incentive to create it.«
If you want to know more go to xHamster.com/media/women. The grant application program is scheduled to begin on September 1.